Australian owned and Vietnam rooted, bringing international hospitality standards to life through authentic Vietnamese warmth.
Our Mission & Goals
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Innovation
Delivering innovation through the lens of Vietnam’s genuine hospitality—creating experiences that feel both elevated and authentic.
Sustainability
From sourcing high-quality local ingredients to investing in Vietnamese talent, we aim to create sustainable value at every level.
Connection
We believe great hospitality is not only about what we serve, but how we connect globally with local insight.
Our Leadership Team
Mick Francis
Owner
With over 28 years of living and working in Vietnam, Mick brings deep local insight combined with an enduring fascination for the country’s culture and people. His passion and entrepreneurial spirit are the driving forces behind the company’s vision and growth.
Matthew Lowe
Head of (Hospitality) Business Development
Having spent more than 15 years in Vietnam, Matt has extensive experience in launching and developing F&B outlets, as well as collaborating with numerous international companies operating in the country. He brings a strong global perspective and strategic mindset to our expansion.
Huong Dinh
Administration Director
A seasoned Vietnamese professional with over 20 years of experience across both the travel and F&B industries, ABC ensures operational excellence and organizational efficiency. Her deep industry knowledge is key to maintaining the company’s high standards.
Ngan Vu
Head of Finance
With 15 years of experience in finance within the travel and F&B sectors, ABC provides strong financial leadership and strategic oversight, ensuring sustainable growth and sound financial management.
Linh Nguyen
Head of Travel & Product Development
A dynamic and forward-thinking Vietnamese leader, Linh represents the next generation of innovation in travel. Recognized as one of the youngest editors of Southeast Backpacker Magazine, she has collaborated with renowned organizations such as AFL, international schools in Vietnam, and partners across Vietnam, Australia, Colombia, and New Zealand. With a relentless drive for excellence, she is dedicated to showcasing the very best of Vietnam while delivering genuine care and hospitality in every guest experience.
Our Brands
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Travel
Uncut Travel
Australian-owned Uncut Travel delivers premium, curated experiences across Southeast Asia, from F4 racing thrills to beachfront stays and unforgettable bachelor party adventures
F&B
The Republic
Open since 2014, The Republic in Tay Ho offers lakeside dining, Western cuisine, screens for sports, ideal for gatherings and corporate events
F&B
Olé Tapas & Wine
Opened in 2024, Olé Tapas & Wine in Tay Ho brings vibrant Spanish flavors to the lakeside. From paella and tapas to sangria, all dishes use premium ingredients. With lively monthly events, it’s perfect for group gatherings, company dinners, and after-work drinks in a warm, energetic setting
F&B
Hanoi Fresh Food
Launched in 2020 on Xuan Dieu Street, our fresh food shop offers a wide selection of local and imported produce, catering to both personal and industry needs with quality and consistency
F&B
Liquid Gold
Coming Soon - Fun in a bottle
F&B
Wineup
Wineup is a multi layered events company connecting wine producers and wine lovers, offering professional event hosting, curated memberships, restaurant privileges, exclusive partner deals, and smart cellar management services
F&B
The Moose & Roo Pub and Grill
A North American Aussie hybrid venue delivering great food and service, located in Hanoi’s Westlake district, founded in 2014, featuring open bar, sports screenings, pool table entertainment experiences daily
F&B
The Moose & Roo Smokehouse
Hanoi’s first and only genuine American-style smokehouse restaurant, located in Ha Ba Trung Street, Hanoi, founded in 2014, featuring outdoor seating, a football court, and spacious venues for memorable family gatherings, corporate events, and lively parties.
Travel
VBH Travel
With 20 years of experience, Australian-owned VBH Travel delivers budget-friendly, backpacker-focused Vietnam tours, accommodation arrangements, and expert advice, ensuring safe, seamless, stress-free memorable journeys
Travel
Buffalo Board Riders (BBR)
Buffalo Board Riders delivers exciting surf lessons and coastal retreats in Hoi An, offering beginner-friendly training with skilled instructors, quality equipment supportive
The Uncut Journey
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2004
The Genesis
1st Backpacker Hostel opened in Ngo Huyen Street, Hanoi. A pioneering concept for budget travelers in Vietnam.
2009
Expansion & Castaway
Opened Hue Backpacker Hostel and launched the iconic Castaway Island experience.
2010
Hanoi Flagship
Vietnam Backpacker Hostel opened in Ma May Street, Hanoi, solidifying our presence in the capital.
2014
F&B Landmarks
Opened DK House in Hoi An. Established the F&B pillars: The Republic (Sport Bar & Grills) and Moose n Roo in Hanoi.
2016
Beach & Highlands
Broadened horizons with Hoi An & Sapa hostels and the Kahuna Beach Club in Hoi An.
2017
Resorts & Sports Bars
Opened Ninh Vana Backpacker Resort and expanded F&B with Dirty Fingers in Da Nang.
2018
Southward Growth
Opened Saigon & Mui Ne hostels. Introduced Turtle Lake Brewers to the Hanoi craft scene.
2020 – 2024
Fresh Concepts
Launched Hanoi Fresh Foods in 2020. Opened Olé Tapas & Wine in Tay Ho in 2024.
2025
A New Era
Established Buffalo Board Riders, Wineup, and Liquid Gold. Proudly joined the Gardini Racing Partnership
Partner with Purpose
We’re always open to meaningful collaborations. If you’re looking to co-create or grow together, we’d love to hear from you.
